producer bio

broadcast  .  digital  .  special event  .  plus

Amanda Moody, photographed in Berkeley, California

Executive/Senior Producer, 1993 - 2018

Producing digital & special event content as well as international, national and regional broadcast television and radio advertising.

Clients include HP, Wells Fargo, Kashi Company, Stanford Alumni Association, Ajinomoto Windsor, Oskar Cellular in the Czech Republic, Fund for Global Awakening, Procter & Gamble/Latin America, Collagen Aesthetics, Isuzu, Delta Dental, Macy’s West, Seagrams, San Francisco Zoo, Del Monte Foods

Agencies include BBDO/SF; Amazon Advertising; Goodby Silverstein & Partners; Big Mouth; Gardner Geary Coll & Young; Hoffman/Lewis; Citron Haligman Bedecarré; McCann-Erickson, CEMM, Amazon Advertising & Publicis.

Producer, Ketchum Advertising, 1990 - 1993

Clients include Bank of America, Southwestern Bell, Orville Redenbacher Popping Corn, California Acura Dealers, Ross Stores, Oakland Zoo, and Wesson Oil

 

 

 

Integrated Creative Producer/Senior-Executive level

I love playing matchmaker for creative talent, advertisers and projects. Canny matchmaking is the centerpiece of a producer's work. The masterstroke.

Give me a board and a budget and I'll make introductions, host the engagement party, plan the wedding and deliver the baby. It's thrilling. Further, a lifetime of making original performance artworks gives me a rare and useful perceptive edge, practical insight, and compassion for the creative process.

I care about your dreams.

And I'll deliver on them. I've made 350+ motion picture commercial works all over the world, including South Africa, Hungary, Alaska, Hawaii, India, Brazil, England, Fiji, Greece, Mexico, New Zealand, Canada and The Czech Republic. I have special experience in building passion brands, in establishing and holding a brand’s expressive excellence, and inventing new approaches to directing real people and guiding the development of original musical scores.

Director of Broadcast & Video Arts, Amazon Advertising, freelance & staff, 2001 - 2015

Broadcast Department Leader & Producer

Produced and/or executive produced international and national motion picture content for broadcast, web, B2B, as well as radio and print.

Handled all aspects of broadcast business affairs and management, including yearly client budget projections, yearly project calendars, talent negotiations, celebrity contracts, non-union and union contracts, network/legal clearances

Founded and managed Amazon’s internal editorial department

Clients include Kashi Company, Bear Naked, Nature Made Vitamins, Yogi Tea, Procter & Gamble, Philips, Berkeley Repertory Theater, CocoLibre, Harvest Snaps, Beach Blanket Babylon